Mobile – Digital Marketing Under a Microscope

Google Announces Firebase Analytics

Each year, the big technology companies hold their conferences announcing the latest and greatest solutions for the market available in the future, but every once in awhile that new technology surprises everyone and is available that day. In the digital marketing world, we often hear about “sneak peeks”, “future integration”, and “shipping next quarter”… Read More: Google Announces Firebase Analytics »

Mobile Tag Management: the unfortunate truth

If spending the previous four to five years in the mobile industry has taught me anything, it’s that mobile applications are vastly different than the web. Fundamentally the differences come down to the data: how you present the data, what relevant metrics are used; even how data is collected is a subject of strong… Read More: Mobile Tag Management: the unfortunate truth »