With two decades in analytics, marketing, product, and strategic consulting, Lee is a highly regarded expert that has experienced the various adventures of the evolving digital industry. Lee has played a key role in ensuring solid strategy and design for hundreds of organizations globally. His expertise ranges from product and marketing strategy, to mobile, web, and social analytics, to cross-channel attribution, to user personalization and testing. Lee is also well rounded in multi-channel marketing strategies and tactics, designing and integrating enterprise marketing and data solutions, and creating offerings to blend online and offline information to create holistic, customer centric products.
Provide leadership and management for a set of solutions and potential early stage products being developed. This includes providing leadership, direction and management to the ideation, proof of concept, development and go to market plans for a product, solution or a set of products and solutions.
In charge of oversight and management of the Technology Division of the agency and the business direction of a newly formed software company. The primary role is to take ownership of a previously undefined division of a digital agency and to define and manage product strategy and business roadmap for new products, as well as manage all internal developer employees, sales team members, external contractors, platform operations, and vendor relationships for the new company.
Specific to the new product, the role expanded to include oversight of all phases of product development from conceptual design, epic and story writing, articulating internal APIs, patent filing, and user acceptance testing. Once the product was at a stable state the role included rollout to internal users and early external alpha and beta clients, as well as the build out of all external facing components of the business (for example; setting up the telephone support environment, implementation of the sales / CRM solutions, and ownership of all backend technical related matters.)[ more detail ]
Responsible for leading a team of mobile application consultants and analysts charged with designing analytic and marketing strategies for organizations to help understand user behavior, communicating to users with contextually relevant messaging, and monetizing and optimizing their mobile solutions.
The Product Strategy role involves the creation and follow-through of the long-term strategy of a mobile marketing suite, which provides analytics, inbound marketing optimization (acquisition), and contextual in-product and outbound messaging.
Promote and enhance the IBM Enterprise Marketing Management Digital Marketing Optimization portfolio of SaaS and on premise solutions including web analytics, tag management, digital data exchange, search bid management, display advertising, personalized recommendations, cross-channel marketing integration and digital benchmarking.
Personally responsible for marketing for data oriented solutions such as on premise web analytics (NetInsight), tag management and 3rd party partner integrations (Digital Data Exchange / DDX), search bid and social analytic management (Search Marketing and Social Analytics), and mobile analytics, with duties including go-to-market planning, competitive analysis, internal and external product messaging, collateral development and sales and customer training.[ more detail ]
Manage all aspects of client online marketing projects for one of the leading web analytic solution providers, as well as coordinated with the executive team, marketing management, product development and technical resources to build comprehensive digital marketing solutions and strategies to ensure customer satisfaction with some of the world’s largest organizations. As product and team lead, implemented and drove through to profitability, the Unica NetInsight On Demand (SaaS) solution, as well as managing the on boarding of all customers for the first 18 months.[ more detail ]
Responsible for all aspects of customer business and technical requirements design as well as implementation of an industry leading web analytic solution and best practice and design of the integration of digital behavior information with other online and offline systems.
Experience with clients ranging from Fortune 500 to regional companies across all vertical and industries.
Manage customer and partner relationships, as well as overseeing the purchasing group in Taiwan and United States. Provide technical and sales expertise to team members to ensure successful customer experiences, increase margin and decrease returned materials.[ more detail ]
Custom web hosting operation, specializing in international hosting for companies seeking a presence in North America.[ more detail ]
Create, curate, and manage a free community of over 2,000 engaged digital marketing professionals
Work with Board of Directors to define industry direction and membership requirements[ more detail ]
W3C - Customer Experience Digital Data Layer
Digital Analytics Association - Web Analytics Definition Guide
DAA New Technology of the Year Nominee 2014
DAA Most Influential Industry Contributor Nominee 2012, 2014, and 2016
DAA Most Influential Agency / Vendor Nominee 2012 and 2014
IBM Business & Technology Leadership 2011
DAA Most Influential Agency / Vendor Finalist 2011
Web Analytics Demystified Accelerate 2011-2012
MarketingSherpa B2B Marketing Summit 2010
Keystone Speaker Series, Digital Privacy 2011
Unica Marketing Innovation Summit 2006-2010
Digital Analytics Association Symposiums 2010-2013, 2015
Podcasts, Webcasts & Webinars (vendor & industry strategist - multiple)
Web Analytics Wednesday 2006-2013, 2015 (vendor & non-vendor topics - multiple)