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Lee Isensee

Address: 1080 Mitchell Court, San Jose, CA 95128
Phone: [javascript protected phone number] :: Email: [javascript protected email address]

Profile

With two decades in analytics, marketing, product, and strategic consulting, Lee is a highly regarded expert that has experienced the various adventures of the evolving digital industry. Lee has played a key role in ensuring solid strategy and design for hundreds of organizations globally. His expertise ranges from product and marketing strategy, to mobile, web, and social analytics, to cross-channel attribution, to user personalization and testing. Lee is also well rounded in multi-channel marketing strategies and tactics, designing and integrating enterprise marketing and data solutions, and creating offerings to blend online and offline information to create holistic, customer centric products.

Experience

Search Discovery
2014 - Present
Director, Solution and Product Strategy

Provide leadership and management for a set of solutions and potential early stage products being developed. This includes providing leadership, direction and management to the ideation, proof of concept, development and go to market plans for a product, solution or a set of products and solutions.


In charge of oversight and management of the Technology Division of the agency and the business direction of a newly formed software company. The primary role is to take ownership of a previously undefined division of a digital agency and to define and manage product strategy and business roadmap for new products, as well as manage all internal developer employees, sales team members, external contractors, platform operations, and vendor relationships for the new company.


Specific to the new product, the role expanded to include oversight of all phases of product development from conceptual design, epic and story writing, articulating internal APIs, patent filing, and user acceptance testing. Once the product was at a stable state the role included rollout to internal users and early external alpha and beta clients, as well as the build out of all external facing components of the business (for example; setting up the telephone support environment, implementation of the sales / CRM solutions, and ownership of all backend technical related matters.)

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  • Partner with appropriate practices to prioritize solution development and engage experts as needed for consultation
  • Develop and establishing formal business plan for the solutions or products as needed
  • Oversee the assigned team for a given solution or product
  • Establish marketing and launch plans for products and solutions with the sales team and practice leads
  • Develop content for sales, marketing, events, and business development related to areas of expertise
  • Help facilitate the evaluation and fostering of future product and solution ideas
  • Help in establishing criteria for evaluating and prioritizing product and solution development opportunities
  • Communicate consistently with President and COO progress towards goals and monthly results
  • Localytics
    2012 - 2014
    Director, Solutions Engineering and Product Strategy

    Responsible for leading a team of mobile application consultants and analysts charged with designing analytic and marketing strategies for organizations to help understand user behavior, communicating to users with contextually relevant messaging, and monetizing and optimizing their mobile solutions.


    The Product Strategy role involves the creation and follow-through of the long-term strategy of a mobile marketing suite, which provides analytics, inbound marketing optimization (acquisition), and contextual in-product and outbound messaging.

    IBM (via acquisition of Unica Corporation)
    2010 - 2012
    Product Marketing Manager

    Promote and enhance the IBM Enterprise Marketing Management Digital Marketing Optimization portfolio of SaaS and on premise solutions including web analytics, tag management, digital data exchange, search bid management, display advertising, personalized recommendations, cross-channel marketing integration and digital benchmarking.


    Personally responsible for marketing for data oriented solutions such as on premise web analytics (NetInsight), tag management and 3rd party partner integrations (Digital Data Exchange / DDX), search bid and social analytic management (Search Marketing and Social Analytics), and mobile analytics, with duties including go-to-market planning, competitive analysis, internal and external product messaging, collateral development and sales and customer training.

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    • Part of team that unified the two recently acquired company portfolios (Unica and Coremetrics) and completely overhauled messaging, pricing, and packaging to adapt to the demands of the market, IBM systems, and the new sales structure.
    • Original author and spec designer for IBM's tag management and data integration solution, Digital Data Exchange (DDX)
    • Promoted the portfolio through the newly formed IBM Smarter Commerce.
    • Launched four new solutions to the market.
    • Delivered numerous webinars, white papers, speak at and staffing events and conducted many global in person sales and partner enablement sessions
    Unica Corporation (via acquisition of Sane Solutions)
    2006 - 2010
    Principal Architect / Worldwide Online Marketing Lead

    Manage all aspects of client online marketing projects for one of the leading web analytic solution providers, as well as coordinated with the executive team, marketing management, product development and technical resources to build comprehensive digital marketing solutions and strategies to ensure customer satisfaction with some of the world’s largest organizations. As product and team lead, implemented and drove through to profitability, the Unica NetInsight On Demand (SaaS) solution, as well as managing the on boarding of all customers for the first 18 months.

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    • Designed, implemented and drove through to profitability, the Unica NetInsight On Demand (SaaS) solution, as well as managing the on boarding of all customers for the first 18 months.
    • Provide leadership to project teams including sales assistance, technical specifications, resource management, and documentation.
    • Provide strong guidance and project planning for client teams throughout a contract’s lifecycle; from discovery, requirements, selection, project kickoff, customer involvement, culminating in consistent delivery and ensuing support.
    • Travel throughout the United States and Internationally providing strategy and best practices recommendations for digital marketing and cross-channel integration.
    • Work closely with development and product teams to understand scope of custom development and implementation of code and/or processes.
    • Responsible for coordination of testing and integration with technical and non-technical personnel.
    • Coordinate with third party groups to plan testing and “go-live” strategies for enterprise system deployment of software and site code.
    • Design and develop reporting systems as well as models for data storage and recovery with a heavy focus on analytic data marts
    Sane Solutions
    2000 - 2006
    Professional Services Consultant

    Responsible for all aspects of customer business and technical requirements design as well as implementation of an industry leading web analytic solution and best practice and design of the integration of digital behavior information with other online and offline systems.


    Experience with clients ranging from Fortune 500 to regional companies across all vertical and industries.

    NATA Computers
    1998 - 2000
    Sales Manager / eComm Marketing

    Manage customer and partner relationships, as well as overseeing the purchasing group in Taiwan and United States. Provide technical and sales expertise to team members to ensure successful customer experiences, increase margin and decrease returned materials.

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    • Manage customers communications as well as website design and analytics technologies
    • Analysis on all online and offline purchase and marketing behavior resulting sales lift of 5-18% quarter over quarter
    • Developed pricing models, standardized support offerings and sales strategies for North America and internet
    Isensee Development
    1995 - 1998
    Owner and Lead Developer

    Custom web hosting operation, specializing in international hosting for companies seeking a presence in North America.

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    • Worked with technical and marketing staff to deliver high quality services to aid in co-location hosting of websites and ftp servers.
    • Managed relationship with clients and business communities managed follow-ups on bug reports and application related issues.
    • Implemented web server infrastructure solution including the development of coding standards, deployment procedure, and configuration best practices.

    Volunteer

    Measure Slack
    2013 - Present
    Founder

    Create, curate, and manage a free community of over 2,000 engaged digital marketing professionals

    Digital Analytics Association
    2010 - 2011
    Co-Chairman, Membership Committee

    Work with Board of Directors to define industry direction and membership requirements

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    • Create and execute strategic plans to accomplish the recruiting and retention of members
    • Improve and help articulate member value proposition
    • Develop scope of committee, identify and prioritize projects
    • Identify, prioritize and assist with partnership opportunities
    • Create and execute member events to promote the values of the WAA
    • Create and manage subcommittees as needed
    • Regularly report to the Board of Directors on membership metrics

    Honors and Publications

    Publications:

    W3C - Customer Experience Digital Data Layer

    Digital Analytics Association - Web Analytics Definition Guide


    Awards:

    DAA New Technology of the Year Nominee 2014

    DAA Most Influential Industry Contributor Nominee 2012, 2014, and 2016

    DAA Most Influential Agency / Vendor Nominee 2012 and 2014

    IBM Business & Technology Leadership 2011

    DAA Most Influential Agency / Vendor Finalist 2011


    Speaking:

    Web Analytics Demystified Accelerate 2011-2012

    MarketingSherpa B2B Marketing Summit 2010

    Keystone Speaker Series, Digital Privacy 2011

    Unica Marketing Innovation Summit 2006-2010

    eMetrics 2009-2013

    Digital Analytics Association Symposiums 2010-2013, 2015

    Podcasts, Webcasts & Webinars (vendor & industry strategist - multiple)

    Web Analytics Wednesday 2006-2013, 2015 (vendor & non-vendor topics - multiple)