Lee Isensee

Profile

With two decades in digital marketing, product, and strategic consulting, Lee is a highly regarded expert that has helped shape the ever-evolving digital industry.


Lee has been the person behind some of the global multi-channel marketing strategies and tactics you experience every day. By combining his broad scope of skills into a clear execution plan he has made comprehensive digital strategies a reality for some of the top brands. His expertise covers product strategy, mobile and web marketing, cross-channel attribution, and user personalization and testing. Lee is also well rounded in multi-channel marketing strategies and tactics, designing and integrating enterprise marketing and data solutions, and creating offerings to blend online and offline information to create holistic, customer centric products.

Experience

ISDI University

Instructor, Masters Program

2017-Present

Lead instructor for mobile marketing and analytics.

Measure Slack

Founder

2014-Present

My role as founder is to market, administer, as well as create and curate user engagement, and drive new members from the digital marketing industry and adjacent markets.

Measure Slack is a social engagement offering where people in digital marketing are able to come together to discuss, solve, and create shared solutions with peers and industry leaders

Over 4,000 experts with 25% monthly active users. More than 500,000 messages.

Search Discovery

Solution and Product Strategy

2014-2017

Led the Product strategy and creation of a new marketing technology, from early stage through launch with customers. Responsible for providing leadership, direction and management to the ideation, proof of concept and development of products and solutions. Work included designing and executing go-to-market plans, as well as managing the developer, sales and operations teams, together with external contractors and vendors.

Localytics

Product Strategy & Solutions Engineering

2012-2014

Product Strategy: Responsible for the long-term strategy of a mobile marketing suite, which provides analytics, inbound marketing optimization (acquisition), and contextual in-product and outbound messaging.

Solutions: Lead a team of mobile application consultants and analysts, charged with designing analytic and marketing strategies for organizations to help understand user behavior, communicating to users with contextually relevant messaging, and monetizing and optimizing their mobile solutions.

IBM

Product Marketing Manager

2010-2012

Promoted and enhanced the IBM Enterprise Marketing Management Digital Marketing Optimization portfolio of SaaS and on-premise solutions, including web analytics, tag management, digital data exchange, search bid management, display advertising, personalized recommendations, cross-channel marketing integration and digital benchmarking.

Individually responsible for marketing of data-oriented solutions such as on-premise web analytics (NetInsight), tag management and 3rd party partner integrations (Digital Data Exchange / DDX), search bid and social analytic management (Search Marketing and Social Analytics), and mobile analytics. Work included go-to-market planning, competitive analysis, internal and external product messaging, collateral development and sales and customer training.

Unica Corporation (acq. by IBM)

Principal Architect / WW Digital Solutions Lead

2006-2010

Sane Solutions (acq. by Unica)

Professional Services Consultant

2000-2006

Education

Massachusetts Maritime Academy

Major: Marine Safety & Environmental Protection

University of Massachusetts, Lowell

Major: Computer Science

Minor: Psychology

Honors, Patents, and Publications

Patents:

Isensee, Lee. 2015. Electronic information tree-based routing. U.S. Patent Application US20170171291A1, filed December 10, 2015. Patent Pending.

Publications:

W3C Standard - Customer Experience Digital Data Layer

Digital Analytics Association - Web Analytics Definition Guide

Awards:

DAA Most Influential Industry Contributor 2012, 2014, and 2016

DAA New Technology of the Year 2014

DAA Most Influential Agency / Vendor 2011, 2012, and 2014

IBM Business & Technology Leadership 2011

Speaking:

MarketingSherpa B2B Marketing Summit

eMetrics

IBM SmarterCommerce Summit

Unica Marketing Innovation Summit

Digital Analytics Association Symposia

Analytics Demystified Accelerate

Keystone Speaker Series, Digital Privacy

Web Analytics Wednesday

Multiple Podcasts, Webcasts, and Webinars

Lee Isensee — leeisensee@gmail.com — +1 (978) 204-8111