“To unsub or not to unsub?” Is that the question? The truth is, that isn’t a question at all, it’s the law. But I’m getting ahead of myself. Let me explain. A few weeks ago, I pinged Len Shneyder, VP of Industry Relations at SendGrid, on Twitter with a simple question: At first, Len couldn’t quite comprehend… Read More: Honoring Opt-Outs is Good Business »
Originally written 3 years ago…. prepare to be potentially underwhelmed – only time references have been updated. For those of you that don’t check my blog every day in hopes of part 2 being published here is Part 1. In my last post a couple months years ago I detailed my hate filled presentation at… Read More: Analysts, and executives, and monkeys! Oh, my! (Part 2) »
Last week I had the great honor to present at the first ever Accelerate event hosted by Web Analytics Demystified, sponsored by Ensighten, OpinionLab & Tealeaf. Having been to many events over the years, I can safely say that this type of event is one that hasn’t been done before in the context of the… Read More: Analysts, and executives, and monkeys! Oh, my! (Part 1) »
I’m going to stray away from the normal digital marketing/analytics type of post and bring up what I consider to be a relevant marketing factor that is overlooked from time to time. It should be pointed out that in this post I am calling out specific companies but they are not the only ones guilty… Read More: (Ex) Customer Satisfaction – The Brand Implications »