“To unsub or not to unsub?”
Is that the question? The truth is, that isn’t a question at all, it’s the law. But I’m getting ahead of myself. Let me explain. A few weeks ago, I pinged Len Shneyder, VP of Industry Relations at SendGrid, on Twitter with a simple question:
At first, Len couldn’t quite comprehend what I was asking him. His first thoughts were: “Wait, what?! Increasing frequency and volume of email during an unsub period? Is there really such a thing as an unsub period? I mean technically yes, but, but, but, this does not compute!”
So I clarified the question as he was struggling with the mere concept…
As you can see, I was pretty passionate (probably why Len and I got along), but my frustration is not without merit; the problem lies in the expectations set around something as universal as unsubscribes.
This post was originally authored by Len Shneyder and I on the SendGrid Blog here: https://sendgrid.com/blog/honoring-opt-outs-is-good-business/